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Eton's unparalleled service and expertise can deliver the valuation precision you or your business need

We’re Focused

We are experts at all types of valuations. We provide comprehensive, audit-defensible valuation services and advice to help privately held firms fulfill their regulatory and tax requirements. As an independent valuation provider without competing business lines, our work will withstand any safe harbor challenges.

We’re Human

Our valuation reports are more than just a spreadsheet. Every engagement is performed by our team of highly trained lawyers, accountants, and Chartered Financial Analysts. Every client works with a dedicated relationship manager who takes the time to understand their unique challenges. And every valuation is customized to each client’s unique financial situation.

We’re Better

We have thousands of valuations under our belt. Like most of the leading law, accounting and audit firms who call on us to help their clients, you can be confident in the valuations we deliver. Our reports offer the accuracy clients need to mitigate the risks of managing a private enterprise—and we produce them quickly and at a competitive price.

 Our Core Values

m&a valuation


Exceptional Expertise in Web3 and Crypto-Related Asset Valuations


As the Web3, blockchain and cryptocurrency industries continue to evolve rapidly, businesses and individuals holding digital assets face the critical challenge of ensuring accurate and compliant valuations for tax reporting and other regulatory purposes. Eton Venture Services specializes in crypto and blockchain asset valuations, providing clients with precise, impartial, and independent assessments of their digital assets' fair market value (FMV) and fair value (FV) for tax compliance, financial reporting, and transactional purposes.

Eton's Unique Advantages:

  • Unparalleled Expertise: Founded by securities lawyers from top law schools/law firms and staffed with finance professionals trained by the Big Four and other prominent financial services firms, Eton brings unmatched intellectual and quantitative rigor to the valuation of digital assets, including cryptocurrencies, non-fungible tokens (NFTs), and Web3 assets.


  • Independence: Eton's sole focus on valuation and valuation advisory ensures impartial, objective judgments, maintaining compliance with tax regulations and best practices in the rapidly evolving digital asset landscape.


  • Proven Track Record: Since 2010, Eton has performed thousands of independent, audit-defensible valuations, establishing itself as a "go-to" valuation services firm for Web3, crypto and blockchain asset valuations.


  • Tailored Approach: Our team of experienced experts uses a combination of traditional, innovative, and proprietary methods to deliver data-driven valuations, considering each digital asset's unique characteristics, market trends, and evolving regulatory landscape.


Experience the Eton Difference


Don't leave your digital asset valuations to chance with inexperienced teams or “canned” models. Trust the experts at Eton Venture Services to deliver accurate, compliant, and independent valuations that safeguard your interests and help you navigate the complex world of crypto and blockchain asset valuation. Join the ranks of industry leaders who have benefited from Eton's exceptional client service and valuation assessments.

​Greg Capitolo Co-Founder and Partner at Attivo Partners

Greg Capitolo

Co-Founder and Partner at Attivo Partners

Eton works with many Attivo Partners clients and we are confident introducing Eton to our clients for their valuation needs. Eton is easy to work with, process oriented and reasonably priced. Eton listens to what our client needs, understands their business model, and provides a level and ease of communication that is rare among valuation firms. Eton’s old-school approach to customer service is refreshing!

​Myoung Kang  Interim CFO Definitive Intelligence

Myoung Kang

Interim CFO
Definitive Intelligence

As the Interim CFO of Definitive Intelligence, a Web3-focused company, I required top-notch, independent valuation services and immediately turned to Eton for their unparalleled service and expertise. I have worked with Eton on several other companies, including Notion, Preset, and Convex, across various valuation needs at different companies and have consistently been amazed by their meticulous approach, swift delivery, and cost-effective solutions for all projects. Eton has always gone above and beyond, offering a unique combination of valuation expertise, legal insight, experience liaising with the C-suites and boards of directors, and seamless collaboration with us on any post-valuation questions. The unparalleled level of comprehensiveness, precision, and reliability in their valuation and advisory services sets them apart from the competition.

Essential Web3 and Crypto-Related Asset Analysis Scenarios Include:

  • Fair Market Valuation of Tokens Issued as Compensation under IRC 409A: Tokens, including but not limited to, utility tokens, governance tokens, or protocol tokens can be used as an alternative to traditional equity, incentivizing employees with potential future value appreciation. IRC 409A requires that companies establish a consistent and reasonable method for valuing these tokens to avoid potential tax penalties or additional taxes for the employees.   


  • Transfers of Token and Blockchain Assets for Estate Planning Purposes: A valuation is necessary when gifting a token or blockchain-related asset for estate planning purposes to determine the asset's fair market value, ensuring accurate tax reporting and compliance. Establishing a clear value helps avoid potential gift tax liabilities or disputes and enables a smooth transfer of wealth within the individual's estate plan, safeguarding their intended beneficiaries' financial interests.


  • “Fair Value” under Accounting Standard Codifications for Financial Reporting Compliance: A valuation of tokens or blockchain-related assets is essential for "Fair Value" under ASC sections 718, 820, and 805, to ensure accurate financial reporting, compliance with accounting standards, and transparency. Proper valuation helps companies measure equity-based compensation (ASC 718), define fair value measurement (ASC 820), and allocate acquisition costs (ASC 805) correctly, which supports informed decision-making by stakeholders and fosters trust in the company's financial statements.

Why Choose Eton?


Eton's reputation for excellence in digital asset valuation is backed by industry leaders and their advisors:

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