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Eton's unparalleled service and expertise can deliver the valuation precision you or your business need

We’re Focused

We are experts at all types of valuations. We provide comprehensive, audit-defensible valuation services and advice to help privately held firms fulfill their regulatory and tax requirements. As an independent valuation provider without competing business lines, our work will withstand any safe harbor challenges.

We’re Human

Our valuation reports are more than just a spreadsheet. Every engagement is performed by our team of highly trained lawyers, accountants, and Chartered Financial Analysts. Every client works with a dedicated relationship manager who takes the time to understand their unique challenges. And every valuation is customized to each client’s unique financial situation.

We’re Better

We have thousands of valuations under our belt. Like most of the leading law, accounting and audit firms who call on us to help their clients, you can be confident in the valuations we deliver. Our reports offer the accuracy clients need to mitigate the risks of managing a private enterprise—and we produce them quickly and at a competitive price.

 Our Core Values

m&a valuation

the street through glass door

Optimized Purchase Price Allocation Valuation Services by Eton Venture Services: Precision, Compliance, and Integrity

Eton's Unique Advantages:

  • Unmatched Expertise: Founded by industry-leading experts and staffed by finance professionals with experience in top-tier financial services firms, Eton brings unparalleled intellectual and quantitative rigor to purchase price allocation valuations.


  • Independence: With an exclusive focus on valuation and valuation advisory, Eton ensures objective and unbiased assessments, adhering to the highest standards of accuracy and compliance with relevant accounting standards.


  • Proven Success: Since its inception, Eton has completed numerous independent, audit-defensible valuations, solidifying its position as a premier valuation services firm for purchase price allocation.


  • Tailored Approach: Our team of seasoned professionals employs a combination of proven methods and proprietary tools to deliver data-driven valuations, considering each company's unique circumstances, industry trends, and comparable transactions.


In the aftermath of mergers and acquisitions, accurate allocation of the purchase price among acquired assets and liabilities is critical to maintaining compliance with ASC 805 and IFRS 3, ensuring transparent financial reporting, and mitigating risk. Eton Venture Services specializes in purchase price allocation valuations, offering precise, unbiased, and independent assessments of the fair value of tangible and intangible assets, along with liabilities and non-controlling interests.

​Dennis Sevilla  CFO & Operations Lead  Guru Technologies

Dennis Sevilla

CFO & Operations Lead

Guru Technologies

As a CFO, I know that accurate and reliable valuations are crucial to our company's success. Eton Venture Services has been an invaluable partner in this regard, providing robust and defensible valuation calculations, analyses, and reports. Their deep industry knowledge and ability to navigate complex situations have enabled us to make informed decisions with confidence. Their third-party objectivity and close collaboration with our team and advisors have resulted in fully-documented analyses that comply with relevant valuation standards, mitigating risk and achieving the best possible outcome. Eton sets the benchmark for valuation services, and I highly recommend them to any CFO in need of accurate and reliable valuations.

​Florian Otto Co Founder, CEO at Cedar

Florian Otto

Co Founder, CEO at Cedar

Working with Eton has been a fantastic experience, and they have been a great partner of ours. The team provides us with well-priced services, delivers quickly and is very responsive to our requests and questions, whether those communications are from our board of directors, our outside counsel, or from our financial statement auditors.

Why Choose Eton?


Eton's commitment to excellence is endorsed by industry leaders and their advisors:


Experience the Eton Advantage


Entrust your company's crucial purchase price allocation valuations to the experts at Eton Venture Services, rather than relying on software-driven models or inexperienced teams. Eton's accurate, compliant, and independent valuations safeguard your interests and ensure transparent financial reporting. Join the ranks of industry leaders who have experienced the benefits of Eton's exceptional client service and valuation expertise.

Essential PPA Analysis Scenarios:

  • Valuation of tangible assets: Assessing the fair value of acquired tangible assets, such as property, plant, equipment, and inventory, to accurately allocate the purchase price in accordance with accounting standards.


  • Valuation of intangible assets: Identifying and valuing intangible assets, such as customer relationships, trademarks, patents, trade secrets, and licenses, to allocate their respective portions of the purchase price.


  • Assessment of acquired liabilities: Evaluating the fair value of assumed liabilities, such as debt, contingent liabilities, and contractual obligations, to allocate the purchase price accurately.


  • Goodwill calculation: Determining the difference between the purchase price and the fair value of net assets acquired (tangible and intangible assets minus liabilities) to calculate goodwill, which represents the premium paid for the target company's unquantifiable assets and future growth potential.


  • Valuation of non-controlling interests: Estimating the fair value of non-controlling (minority) interests in the acquired company to allocate the purchase price in a way that recognizes the value attributable to these interests.


  • Pro forma financial reporting: Preparing pro forma financial statements, which combine the financial information of the acquirer and the acquired company, to illustrate the impact of the transaction on the company's financial position and performance. This includes adjustments to reflect the new valuations and purchase price allocations.


  • Impairment testing: Monitoring the performance of acquired assets and goodwill post-acquisition to identify any impairment, which may require a write-down in the carrying value of the assets and impact the company's financial statements.



  • Post-acquisition integration: Supporting the integration process by providing insights into the fair value of assets and liabilities, helping management make informed decisions about resource allocation, synergies, and business strategy.

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