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Eton's unparalleled service and expertise can deliver the valuation precision you or your business need

We’re Focused

We are experts at all types of valuations. We provide comprehensive, audit-defensible valuation services and advice to help privately held firms fulfill their regulatory and tax requirements. As an independent valuation provider without competing business lines, our work will withstand any safe harbor challenges.

We’re Human

Our valuation reports are more than just a spreadsheet. Every engagement is performed by our team of highly trained lawyers, accountants, and Chartered Financial Analysts. Every client works with a dedicated relationship manager who takes the time to understand their unique challenges. And every valuation is customized to each client’s unique financial situation.

We’re Better

We have thousands of valuations under our belt. Like most of the leading law, accounting and audit firms who call on us to help their clients, you can be confident in the valuations we deliver. Our reports offer the accuracy clients need to mitigate the risks of managing a private enterprise—and we produce them quickly and at a competitive price.

 Our Core Values

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Unparalleled Expertise in Goodwill Impairment Valuations: ASC 350 Compliance

Eton's Unique Advantages:

Unparalleled Expertise: Founded by securities lawyers from top law schools/law firms and staffed with finance professionals trained by the Big Four and other prominent financial services firms, Eton brings intellectual and quantitative rigor unmatched by others in goodwill impairment valuations.


Independence: Eton's sole focus on valuation and valuation advisory ensures impartial, objective judgments, maintaining compliance with accounting standards and delivering audit-defensible results.


Proven Track Record: Since 2010, Eton has performed thousands of independent valuations, establishing itself as a "go-to" valuation services firm for tax compliance and financial reporting compliance, including ASC 350 compliance.


Tailored Approach: Our team of experienced experts uses a combination of proven methods, industry knowledge, and proprietary tools to deliver data-driven valuations, considering each company's unique financial performance, market trends, and industry dynamics.


Companies dealing with complex financial reporting challenges, such as goodwill and intangible assets, face the critical task of ensuring compliance with ASC 350 accounting standards. The stakes are high, as accurate and audit-defensible goodwill impairment valuations are essential for maintaining the integrity of financial reporting. Eton Venture Services specializes in ASC 350 compliance, providing companies with precise, impartial, and independent valuation services to help corporate leaders realize the strategic value of goodwill impairment valuations and make informed decisions about their financial reporting.

​Apostolos Foteinakis CFO Blueground

Apostolos Foteinakis

We have been using Eton Venture Services for valuation services for years. Their team's remarkable combination of legal expertise, financial acumen, and deep industry knowledge enabled them to dissect the intricacies of our unique financial instruments with ease. Eton's services were quick and efficient, and their comprehensive analyses helped us make informed decisions. We look forward to a continued partnership in the future.

​Debbie Markowitz Chief Financial Officer at Spring Health

Debbie Markowitz

Chief Financial Officer at Spring Health

As a fast-growing startup, we needed a valuation partner that could keep up with our dynamic needs. Eton has exceeded our expectations in every way. Their unique combination of legal expertise and financial know-how has made navigating the valuation process a breeze. We couldn't be happier with their service and will continue to rely on them as our go-to valuation firm.

Why Choose Eton?


Eton's reputation for excellence is backed by industry leaders and their advisors:


Experience the Eton Difference


Don't leave your company's critical goodwill impairment valuations to inexperienced teams or generic solutions. Trust the experts at Eton Venture Services to deliver accurate, compliant, and independent valuations that protect your interests and uphold the standards of financial reporting. Join the ranks of industry leaders who have benefited from Eton's exceptional client service and valuation assessments.

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